What will Webhawk show me?+
Webhawk identifies website visitors it can match to a person, even when they do not fill in a form. Identify gives you their name, email, city and state. Add Enrich for more available contact details and Journey for page-by-page visit history, so you can see who is interested and what they explored.
How does Webhawk decide who to follow up with?+
Webhawk’s AI reads each visitor’s journey across your site and scores how interested they are. Someone who logs in to your site every week is a customer, not a prospect, so Webhawk leaves them alone. A new visitor who comes back to your pricing page and reads your demo or contact page shows real intent, and that’s who can get a personal email or a postcard. Existing customers, people who opted out and people contacted recently are skipped. Prefer to do it your way? Send people to your CRM, export them, or follow up yourself.
Can Webhawk send postcards automatically?+
Yes. Postcards start off. Choose 4×6, 6×9 or 6×11 postcards or a folded notecard, approve your design once, and set the interest bar, the mailing area, a daily and monthly limit and a ceiling per piece. After that, Webhawk mails a real postcard when a visitor’s interest crosses your bar: printed, stamped and mailed for you, to U.S. addresses. Each piece uses an all-in quote that includes printing and postage, never above your ceiling, and counts toward your monthly budget. A household gets at most one card in 30 days.
Can I try it before I pay?+
Yes. Explore sample visitor profiles, enriched details and journeys before creating an account. When you are ready to use your own website, add a card and your first 10 identified people are free, with Enrich and Journey included. Outreach is priced separately and only emails your highest-intent visitors. You can revisit the sample dashboard at any point during setup.
Is there a monthly fee or minimum spend?+
No monthly fee and no minimum. One sending subdomain is included and can serve several websites. Additional sending subdomains are optional at $5/month each, with explicit authorization. Adding another tracked website carries no monthly fee. Set a monthly budget cap covering identification, returning people, add-ons, Outreach and postcards, or choose No limit. Postcards use the all-in quote you approve.
Why keep Webhawk running?+
More context supports better-informed follow-up. As real activity accumulates, Webhawk can show returning interest and, with Journey enabled, how someone’s visits connect over time. Replies and confirmed outcomes help guide the next action. Email outreach only writes to your highest-intent visitors and builds sending history gradually. There is no base monthly fee for keeping your account open; usage stays within the budget you choose.
How long does setup take?+
Installing the website pixel usually takes a few minutes if you can edit your site. Add a card to start identifying people. For email outreach, which only writes to your highest-intent visitors, complete your business profile and approve the first emails. Allow up to 24 hours for your sending subdomain to be processed and DNS changes to propagate before outreach goes live.
Do I control when outreach sends?+
Yes. New accounts start with Outreach on, but nothing sends until you approve a set of sample emails, once. After that your assistant writes and sends to people who qualify, without asking each time, and you can pause it at any time. It only emails your highest-intent visitors, understood from their journey: people whose visits show real buying intent, such as coming back to your pricing page. A homepage view or a blog read does not qualify, and someone who qualifies may still not be emailed. Outreach is charged once per person in a sequence after confirmed recipient-server acceptance; follow-ups are included, with hard-bounce credits. There is no outreach charge while setup is pending.
Why does email outreach start gradually?+
Each new sending address starts with a small daily allowance. The first seven days of actual sending are an initial ramp, and sending limits continue to increase gradually while delivery is monitored. Establishing a sending reputation can take several weeks; seven days does not promise full capacity. Your dashboard shows your current allowance and any delivery review or pause. You pay for accepted outreach activity, with no base monthly fee. The included sending subdomain has no monthly charge; optional additional subdomains are $5/month each after authorization, including during their gradual sending ramp.
Will it work with the tools I already use?+
Use a supported CRM connection or webhooks to bring visitor details into your existing workflow. Your dashboard shows the connections available and guides you through setup. The details shared depend on the products you have enabled, so you can choose how much context to bring into your tools.
How are privacy and opt-outs handled?+
Outreach emails include an unsubscribe link. When someone unsubscribes, Webhawk blocks further outreach to that email address. During setup, you confirm that you have added a visitor-identification disclosure to your website. Our Privacy Policy and Do Not Sell or Share option are available at the bottom of this page.
